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Imagine you are standing in a pharmacy, supermarket, health food shop or, perhaps more dangerously, doomscrolling social media late at night. There are two products competing for your attention. One claims to support healthy skin, improve sleep or reduce the appearance of wrinkles. The other carries two reassuring words: clinically proven. Well, that settles it, doesn’t it? Break out the credit card and add to cart. Scientists must have been involved. There were probably labo

Health claims are everywhere, but impressive language isn't the same as impressive evidence. Before believing the next product that promises remarkable results, ask seven simple questions that can help you separate good science from good marketing.